Advertere Speaks

T ry  to imagine a situation that I’m about to tell you. You’ve been invited to a party this coming Saturday by a friend at work. It's just a detox party with some nice music, great ambience, drinks and a lot of people you don’t know at all! Sounds fun, right? Who wouldn’t want a nice little break from the regular 9-5 job?

T he feeling of being left out is one of the worst pains an employee can experience at work. Recent advances in neuroimaging techniques have revealed that brain regions involved in processing physical pain considerably overlap with those related to "social anguish”.  Being excluded causes the same chemical reaction in the brain as being physically hurt.

“I t's not just coffee. It's Starbucks.” The aforementioned quote is accurate and deserving for today’s leader in the cafe market. Something about Starbucks just feels different. I mean, one may go and ask anyone, what is the first thing they experience when first enter a Starbucks café? If you are an ‘amante de café’ like me, you already know the answer, don’t you?